Trail Heads Logo Redesign

For our Circus Design Class in the Fall of 2020, we were assigned to do pro bono work for Trail Heads, a non profit community running and track club situated in Carrboro, NC. They had requested for us to create potential redesigns of their nearly 20 year old logo, hoping to revitalize their branding for a newer generation of runners.

In my approach, I tried to simplify the elements of their original logo while incorporating the express goals of the organization: to promote the joy of trail running and enhance Nature’s reach into their community. For the most part, I chose to incorporate those natural elements into these designs; wood tones, forest tones, and bright sunny oranges to evoke the feeling of an early morning run, with a few tongue-in-cheek visual ideas explored as well.