The Cooper Black Hotel & Cinema (2020)

This was one of the first semester-long projects I worked on, wherein we were tasked with created a comprehensive branding system and style guide for a fictional hotel, based on a font of our choice. I decided to go with Cooper Black, named after lettering artist Oswald Bruce Cooper, who designed the typeface for the Barnhardt Brothers & Spinner Type Foundry around 1920. It is more recognizably known for being a staple of the 70s/80s visual identity, attaching a retro, nostalgic 20th century feeling to the typeface. I thus created The Cooper Black: Hotel & Cinema, akin to famous Vegas hotels of the 20th century, which was entirely themed in 70s/80s retro aesthetics and had an indoor movie theater to boot. I tried to emulate the friendly and fun styles from this time by incorporating unique designs for wallpaper and carpeting, with inviting additions such as traditional wood-paneling, and groovy curvilinear shapes to emulate the roundness of the typeface. The bold red, yellow, and blue tricolor is the central motif behind the branding and coloring, meant to capture the bright and sunny mood of nostalgic branding.