Perihelion Studios Personal Branding Project (2022)

As one begins their professional career, accepting commissions and working on projects that don’t rely on academic credit, not only do you have to tackle working on the visual identity for other brands, but also on how to brand yourself. How do you market yourself? This was an interesting challenge for me, as I had already conceptualized the name and part of the visual identity for my future business ventures, but I was instructed to try and branch out with a few other ideas. This involved the red “stonehenge initials” idea and the “nested snake” initials, but really this helped me refine my previous design, the “orbiting shard idea.”

The orbiting shard is the visual idea of the word “Perihelion” which astronomically is the closest in a planet or heavenly body’s orbit to the sun. Since I am an astronomy hobbyist, I translated this concept of the closest to the sun as “closest to greatness," hence the name “Perihelion Studios.” Once this part of my visual identity was solidified, I produced business cards, a letterhead, my physical portfolio, and concepts for mini-portfolios.